Color preference self-help system

ABSTRACT

A system and method for identifying patterns of human behavior based on color preferences. The system includes a plurality of color representations comprising a primary set of color representations, a secondary set of color representations, an achromatic set of color representations, and an intermediate set of color representations. At least one set of indicia, which identifies at least one human behavior, is associated with each of the color representations. One&#39;s favorite and least favorite color representations are selected to identify a pattern of human behavior.

RELATED APPLICATION

The following patent application Ser. No. 09/637,545 for related subjectmatter, “COLOR HARMONIZING DEVICE AND METHOD FOR USING THE SAME”,incorporated herein by reference, has been filed concurrently with thepresent application by the inventor of the present application.

TECHNICAL FIELD

The present invention relates to self-help guides and, moreparticularly, relates to understanding patterns of human behavior basedupon color preferences.

BACKGROUND OF THE INVENTION

There is a myriad of self-help guides available. Typically, these knownself-help guides merely explain how a person perceives his own behavior.Most of these self-help guides use a language based system, which canproduce erroneous results for identifying and analyzing the reader's ownpersonality.

In instances where self-help guides provide personality analyzers theuser is aware that his or her choices will influence the ultimateresults that indicate their type of personality. Consequently, currentself-help guides force users to make choices of which he or she may beunsure because he or she realizes that his choices may change or aredifferent during different times or moods.

Accordingly, there is a need for a validated and consistent system andmethod for determining and understanding human behavior. The reliabilityof such a system and method must accurately measure a user's choicesunder the system and permit the user to select his or her choices in aconfident manner.

SUMMARY OF THE INVENTION

The present invention solves the above-identified problems by providinga color preference-based self-help system. The color preference systemof The present invention identifies human behavior based on the colorsthat an individual selects from a group of colors. Because individualsare typically already aware of their most favorite and least favoritecolors, and one's favorite and least favorite colors typically remainthe same over an extended period of time, the use of color as a humanbehavior indicator eliminates indecision and assures one's confidence inthe results of the system.

Generally described, the present invention includes a plurality ofcolors which include a primary set of colors, a secondary set of colors,an achromatic set of colors, and an intermediate set of colors. A set ofindicia is associated with each of the colors. Each set of indiciaidentifies at least one distinctive human behavior. One's favorite andleast favorite colors from each set are selected and used by the systemto identify a predicted pattern of human behavior.

The foregoing broadly outlines some of the more pertinent aspects andfeatures of the present invention. These aspects and features, however,should only be construed to be merely illustrative of some of the moreprominent features and applications of the invention. One can obtainother beneficial results by applying the disclosed information in adifferent manner or by modifying the disclosed embodiments. Accordingly,in addition to the scope of the invention defined by the claims, one canobtain other aspects and a more comprehensive understanding of theinvention by referring to the detailed description of the exemplaryembodiments taken in conjunction with the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an exemplary embodiment of a book embodying thepresent invention.

FIG. 2 an exemplary embodiment of a plurality of color representationsof the present invention categorized into separate categories of colorrepresentations.

FIG. 3 illustrates an exemplary embodiment of a flowchart of the presentinvention.

FIG. 4 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a favorite color from theprimary set.

FIG. 5 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a least favorite color from theprimary set.

FIG. 6 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a favorite color from thesecondary set.

FIG. 7 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a least favorite color from thesecondary set.

FIG. 8 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a combination of favoritecolors from the primary and secondary sets.

FIG. 9 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a favorite color from theachromatic set of colors.

FIG. 10 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a least favorite color from theachromatic set of colors.

FIG. 11 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a combination of favoritecolors from the primary, secondary and achromatic sets.

FIG. 12 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a favorite color from theintermediate set.

FIG. 13 illustrates an exemplary embodiment of the indicia describing apredicted human behavior associated with a least favorite color from theintermediate set.

FIG. 14 illustrates an exemplary embodiment of the present inventionoperating within the environment of the Internet on a web site.

FIGS. 15A and 15B illustrate an exemplary embodiment of a flowchart forimplementing the present invention on the web site.

Similar reference characters refer to similar parts throughout theseveral views of the drawings.

DETAILED DESCRIPTION

The present invention permits the identification and understanding ofone's personality based upon the selection of their most favorite andleast favorite colors from a predetermined set of colors. Although thepresent invention may be utilized in a variety of applications, theoperation of the present invention will be demonstrated by describingspecific embodiments. One embodiment of the present invention is a book.Other exemplary embodiments of the present invention can exist on acomputer-readable medium for use on a computer or on a web page for useon the Internet.

With reference to the drawings, a book for providing self-help embodyingthe principles and concepts of the present invention and generallydesignated by the reference number 10 will be described. As shown inFIG. 1, the book 10 includes a chart 12 depicting a plurality of colorrepresentations. Those skilled in the art understand that slightvariations in color often exist from time to time. Often thesevariations in color result in the printing or fabrication of the color.However, as a result of these variations in color, the colors identifiedin the present invention are not exact and may be varied slightly.Therefore, colors are commonly referred to as color representations toindicate some variation in the color is permissible in the presentinvention.

FIG. 2 illustrates the chart 12. The chart 12 includes a primary set 14,a secondary set 16, an achromatic set 18, and an intermediate set 20 ofcolor representations. The primary set of colors 14 are known to beyellow, blue and red. The secondary set of colors 16 are determined bycombining two primary colors to achieve the colors green, purple andorange. The achromatic set of colors 18 are black, white and brown andare selected because they provide variations in hue for the primary andsecondary colors 14, 16. Finally, the intermediate set of colors 20 areteal, magenta, gold, red-orange, lime green, and indigo. Theintermediate colors 20 are derived from combining a primary color with asecondary color. For example, blue and green combine to make teal.

The inventor has discovered that one's preference for a particular colorfrom this group of colors is useful in predicting human behavior. Inother words, your most favorite and least favorite colors indicate yourpersonality. Also, because your preference for particular colors remainsrelatively consistent over a period of time, the predicted humanbehavior is more accurate. As a result of using the present invention,one obtains a stronger awareness of oneself with an increased ability todescribe how one's life is lived.

As best shown in FIG. 1, the book 10 also includes a plurality of pagesdescribing the predicted human behaviors. The predicted human behaviorsare identified by indicia contained on each of the pages. In theexemplary embodiment shown in FIG. 1, the pages of indicia representingthe predicted human behaviors associated with the primary colors areindicated by the reference numeral 22, the pages of indicia representingthe predicted human behavior of the secondary colors are indicated byreference numeral 24, the pages of indicia representing the predictedhuman behaviors of the achromatic colors are indicated by referencenumeral 26, and the pages of indicia representing the predicted humanbehaviors of the intermediate colors are indicated by the referencenumeral 28.

Preferably, the indicia representing the predicted human behaviorsassociated with any of the colors of the chart 12 when selected as aleast favorite are preferably indicated on pages immediately followingthe pages containing the human behaviors when the same color is insteadselected as the most favorite. Some of the pages may include areas ofgrouped text, such as those identified by reference numeral 34, todescribe aspects of an identified human behavior, as shown in greaterdetail below.

Independent survey results indicate the primary colors are basicmotivators or your power sources because they are the strongest hues. Inother words, the primary colors indicate in the broadest sense who youare. For example, the color yellow indicates Giving, blue indicatesVision, and red indicates Directness.

The secondary colors determine how you reason in your relationships.Green is Nurturing in that one has the ability to create supportiveenvironments, purple is Determined for being able to see newpossibilities and ideas, and orange is Boldness for being able toimplement change without disruption.

Black, brown and white are in the achromatic set because that are not inthe chromatic spectrum. The achromatic colors represent your inner selfand are the underlying force behind all your hopes and fears. Black isfor Focus and knowing your emotions, brown is for Awareness inunderstanding reality, and white is for Objectiveness and the ability tosee new options.

Combining a primary color with a secondary color will help to determinewho you are and what you want. The nine primary/secondary colorcombinations with their associated personality traits are listed belowand the pages of indicia representing the predicted human behaviorsassociated with these nine combinations of colors are indicated by thereference numeral 30.

Color Combinations Personality Traits Yellow and Green Caretaker-createscomfortable and secure environments Yellow and purple Catalyst-innerfire for change Yellow and orange Technical thinker-maximizes resourceswith a systematic approach Blue and green Anchor-nurtures and supportsothers Blue and purple Thinker-needs to know why things are Blue andorange Builder-demands an exciting life Red and green Resourcemanager-teaches others how to achieve more Red and purpleSynthesizer-integrates facts with emotions Red and orangeHumanitarian-honors individuality

There are a possible twenty-seven color combinations of the primary,secondary and achromatic sets of colors. The personality characteristicassociated with each particular color of a combination of colors arecombined with one another. This combination of personality traits isthen subject to interpretation and a predicted human behavior isdeveloped. The pages of indicia representing the predicted humanbehaviors associated with these twenty-seven color combinations areindicated by the reference numeral 32.

The six colors in the intermediate set of colors indicate how youapproach the world with what you need to direct your life. In otherwords, the intermediate set of colors show how you make requests ofothers. The six intermediate colors and their associated personalitytraits are listed below.

Intermediate Color Personality Traits Teal Empathy, respect foraccomplishments Magenta Enthusiastic, attracts new people and situationsGold Resourceful, eliminate undesirable thoughts Red-orange Selfrespect, respect for others Lime green Logical, does things in arational way Indigo Self-confident, constructive thinker

FIG. 3 illustrates an exemplary embodiment of a flowchart of a method100 of using the present invention. The use of the system of the presentinvention constitutes an inventive method of the present invention inaddition to the book 10 itself. In practicing the method 100 ofidentifying patterns of human behavior, the steps include providing aplurality of color representations which include the primary set ofcolor representations 14, a secondary set of color representations 16,an achromatic set of color representations 18, and an intermediate setof color representations 20. The method 100 then includes the step ofassociating a predicted human behavior with each color of the pluralityof color representations. The method 100 also includes the step ofselecting a favorite from the primary set of color representations, thesecondary set of color representations, and the achromatic set of colorrepresentations. The invention then includes the step of selecting twofavorites from the intermediate set of color representations.

The method 100 also includes the steps of selecting a least favoritefrom the primary set of color representations, the secondary set ofcolor representations, and the achromatic set of color representations,and then selecting two least favorites from the intermediate set ofcolor representations. Next, the method 100 includes identifying thepredicted human behaviors associated with each of favorite and leastfavorite color representations selected from the plurality of colorrepresentations. The method 100 could also include the step ofsubjecting to interpretation the selection of the favorite and leastfavorite color representations to interpretation.

In accordance with the exemplary embodiment of the present invention asshown in book 10, to practice the present invention, a user selects hisfavorite color from the primary set of colors 14 and may read about thepredicted human behavior associated with the selected color by locatingthe page or pages in the book 10 which identify the associated humanbehavior. For example, FIG. 4 depicts the predicted human behaviorsassociated with selecting Yellow as one's favorite color from theprimary set of colors. The predicted human behavior is preferablyindicated by text, but may alternatively be depicted by caricatures orother illustrations. FIG. 4 includes various areas of grouped text todescribe multiple features of the predicted human behavior. Preferably,a quote from a famous person is also associated with the selected coloras well as key words. A description of motivations and empowering ideasmay also be associated with the color. A description of cautionary andopportunistic ideas may be associated with the color as well. Asubsequent page or portion of the book 10 should include the predictedhuman behavior associated with Yellow when Yellow is instead selected asthe least favorite color in the primary set of colors as shown in FIG.5.

FIG. 6 illustrates the predicted human behavior associated with thecolor representation of Green when selected as a favorite color from thesecondary set of colors. FIG. 7, on the other hand, illustrates thepredicted human behavior associated with Green when selected as theleast favorite. Also, FIG. 8 illustrates the predicted human behaviorassociated with selecting the combination of Yellow and Green asfavorite colors. FIGS. 9 and 10 illustrate the predicted human behaviorassociated with selecting Black as one's favorite and least favoritecolor from the achromatic set of colors, respectively.

FIG. 11 illustrates the predicted human behavior associated withselecting the combination of Yellow, Green and Black as favorite colors.Also, FIG. 12 illustrates the predicted human behavior associated withselecting the color teal as a favorite color from the intermediate setof colors and FIG. 13 illustrates the predicted human behaviorassociated with selecting Teal as the least favorite color from theintermediate set of colors.

As described above, FIGS. 4-13 are exemplary embodiments for associatingpredicted human behavior with a particular color or a combination ofcolors selected from chart 12. Although FIGS. 4-13 depict the humanbehaviors associated with only a limited number of colors from the chart12, the present invention also provides the predicted human behaviorsassociated with the remaining colors.

In another exemplary embodiment, the present invention may beconveniently implemented in one or more program modules as well ashardware components. The method 100 may be stored on a computer-readablemedium. On the computer-readable medium is stored one or more programmodules of a computer program for identifying patterns of humanbehavior. The computer program includes instructions which, whenexecuted by a computer, perform the steps of method 100 as describedabove.

The present invention may conveniently be implemented in a programlanguage such as “C”; however, no particular programming language hasbeen indicated for carrying out the various tasks described because itis considered that the operation, steps, and procedures described in thespecification and illustrated in the accompanying drawings aresufficiently disclosed to permit one of ordinary skill in the art topractice the instant invention. Moreover, in view of the many differenttypes of computers, computer platforms and program modules that can beused to practice the present invention, it is not practical to provide arepresentative example of a computer program that would be applicable tothis system. Each user of a particular platform would be aware of thelanguage and tools which are more useful for that user's needs andpurposes to implement the instant invention.

In one exemplary embodiment, the present invention includes a computergenerally consisting of a processing unit which interfaces to a memorystorage device, a display device and a user input device. An interfacedevice may support at least one access line connecting the computer tothe Internet. The access line may consist of analog or digitalinterfaces, and supports the process of transmitting and receivinganalog or digital data in real-time or otherwise.

The memory storage device is operative to store a program module forimplementing the present invention. For example, the present inventionimplemented as a computer program running on the computer, provides aninterface to a user via the display device. The processing unit isresponsive to instructions of the program module. In general, theprogram module can also transport data over the access line into theinterface device. Periodic updates are used to provide currentinformation and to maintain system integrity. Update frequency isdetermined based on system demands.

The method of the present invention may also be implemented as aweb-based application as shown in FIG. 14. In this exemplary embodiment,the present invention may be maintained on a network such as the WorldWide Web and is invoked by accessing the Internet 200 using a localcomputer 210 and an existing Internet Service Provider to contact aserver 220 or series of servers for accessing a web site 222. The server220 initiates a computer program 224 to conduct processing steps. Thelocal computer 210 and the server 220 communicate via the Internet'sFile Transfer Protocol, commonly referred to as FTP. Alternatively,other technologies such as the HTTP protocol of the Web can be used foruploading and downloading files. The server 220 locates and sends theinformation for practicing the present invention to a web browser 230,which displays web pages having the requested information on the localcomputer. As shown in FIG. 14, web page 240 includes chart 12, asdescribed above, and web page 250 includes the predicted human behaviorin text 252 associated with the selected color or combination of colorsdisplayed on web page 240. To view the files of the present invention,the user may utilize a helper application or a plug-in. The userconfigures the web-browser to launch these helper applications orplug-ins which are then used for performing the various tasks describedabove.

Hyperlinks may serve to connect one document or portion of a document toanother and even one web site to another. For example, one document withthe color representations may be linked to another document with thecorresponding, predicted human behaviors. Various organizationalstructures may be used to connect the selected combinations of colorrepresentations with the appropriate corresponding, predicted humanbehavior.

FIGS. 15A and 15B illustrate one embodiment of a flowchart 300 forimplementing the present invention on the web site 222. The processshown in FIGS. 15A and 15B is implemented by the user entering the colortest as shown in process block 302. The user then selects his or herfavorite and least favorite primary colors as shown in process blocks304 and 306, respectively, followed by selecting his or her favorite andleast favorite secondary colors as shown in process blocks 308 and 310,respectively. Next, in block 312, the user selects his or her favoriteachromatic color. In decision block 314, if the combination of colorsselected is in Exception Group A, the process continues to process block316. The Exception blocks include combinations of colors whereadditional information is needed for the user to receive the bestanalysis. For example, Exception Group A includes all the colorcombinations which include the color shown. Because brown was selected,an accurate description of the user may not be found. Consequently, whenassessing one's relationship, the user may be required to make anadditional selection between the achromatic color choices of black andwhite as shown in process block 316.

However, if the selected combination is not included in Exception GroupA, the process continues to decision block 318. Decision block 318queries whether a selected combination of colors is included inException Group B. Exception Group B includes the yellow and purplecombinations which also requires the selection of an additional primaryor secondary color as shown in block 330. In the event the selectedcolor combination is not included in Exception Group B, the processcontinues to additional blocks inquiring whether the selected colorcombination is included in additional Exception Groups. Any number ofException Groups may be used where the chosen color combination providesinformation which may be more precisely defined by the user choosing anadditional achromatic color. However, in FIGS. 15A and 15B, followingdecision block 318, four additional decision blocks 320, 322, 324 and326 are utilized which correspond with Exception Groups C through F.

Still referring to decision block 318, if the selected combination isincluded in Exception Group B, the process continues to process block330 to determine whether the user prefers a particular color. Also, fromdecision blocks 320, 322, 324 and 326, if the selected color combinationis included in the associated Exception Group, the process continues toprocess blocks 332, 334, 336 and 338. Similar inquiries for additionalprimary and secondary colors are made in blocks 332, 334, 336 and 338 aswas made in block 330.

From process blocks 330, 332, 334, 336 and 338, the process continues toprocess block 340 where the user selects his or her least favoriteachromatic color. In the event the selected combination of colors is notincluded in any of the Exception Groups, the process continues from thelast decision block, such as decision block 326, to process block 340,described above.

From block 340, the process continues to blocks 342 and 344 where thefavorite and least favorite intermediate colors are selected. Then, inblock 344, a color snapshot of the user's selections is generated toconfirm his or her selections and may be downloaded as shown in block348. The snapshot includes the identified human behavior correspondingwith the selected color combination. The process of flowchart 300 isterminated in block 350 to conclude the color test.

In another embodiment, users can download software from a network, suchas the World Wide Web, to be installed on the local computer to practicethe method 100 as described above. Internal computer networks commonlyreferred to as Intranets may also be used.

The present invention has been illustrated in relation to particularembodiments which are intended in all respects to be illustrative ratherthan restrictive. Those skilled in the art will recognize that thepresent invention is capable of many modifications and variationswithout departing from the scope of the invention. Accordingly, thescope of the present invention is described by the claims appendedhereto and supported by the foregoing.

1. A system for identifying patterns of distinctive human behavior, saidsystem comprising: a display means for (i) displaying a plurality ofcolor sets to a user, each of the color sets comprising a plurality ofunique color representations, and (ii) prompting the user to select afavorite and a least favorite color from each of the said plurality ofcolor sets, said plurality of color sets comprising: a primary set ofcolor representations; a secondary set of color representations; anachromatic set of color representations; and an intermediate set ofcolor representations; a user input means for receiving a selection of afavorite and least favorite color for each set of said plurality ofcolor sets from a user; a database storing at least one indiciaassociated with each of said color representations of said plurality ofcolor sets, the indicia identifying at least one predetermineddistinctive human behavior; a processor for retrieving indicia from thedatabase associated with the selection of the favorite and leastfavorite color; and said display means for displaying said associatedindicia.
 2. The system of claim 1 wherein said indicia is text deliveredvia electronic media.
 3. The system of claim 1 wherein said at least onepredetermined distinctive human behavior patterns are based onevaluation data.
 4. The system of claim 1 wherein each said colorrepresentation of said plurality of color representations is associatedwith a first said human behavior when selected as said favorite colorrepresentation and a second said human behavior when selected as saidleast favorite color representation.
 5. The system of claim 1 whereinsaid system is operative to permit selection of one of said favorite andsaid least favorite of said primary set of color representations,selection of one of said favorite and said least favorite of saidsecondary set of color representations, selection of one of saidfavorite and said least favorite of said achromatic set of colorrepresentations, and selection of two of said favorite and two of saidleast favorite of said intermediate set of color representations.
 6. Thesystem of claim 1 wherein said primary set of color representations areyellow, blue and red representations.
 7. The system of claim 1 whereinsaid secondary set of color representations are green, purple and orangerepresentations.
 8. The system of claim 1 wherein said achromatic set ofcolor representations are black, white and brown.
 9. The system of claim1 wherein said intermediate set of color representations are teal,magenta, gold, red-orange, lime green and indigo representations.
 10. Amethod for identifying patterns of human behavior, said methodcomprising the steps of: displaying to a user a plurality of colorrepresentations comprising: a primary set of color representations; asecondary set of color representations; an achromatic set of colorrepresentations; and an intermediate set of color representations;storing indicia of a distinctive human behavior with each said color ofsaid plurality of color representations in a database; receiving auser's selection of a favorite from said primary set of colorrepresentations, said secondary set of color representations, and saidachromatic set of color representations; receiving a user's selection oftwo favorites from said intermediate set of color representations;receiving a user's selection of a least favorite from said primary setof color representations, said secondary set of color representations,and said achromatic set of color representations; receiving a user'sselection of two least favorites from said intermediate set of colorrepresentations; and retrieving indicia of said distinctive humanbehaviors associated with said favorite and least favorite colorrepresentations selected from said plurality of color representationsfrom said database; and displaying said indicia associated with saiddistinctive human behavior.
 11. The method of claim 10 furthercomprising the step of subjecting to interpretation the selections ofsaid favorite and least favorite color representations.
 12. Acomputer-readable medium on which is stored a computer program foridentifying patterns of human behavior, said computer program comprisinginstructions which, when executed by a computer, perform the steps of:providing a plurality of color representations comprising: a primary setof color representations; a secondary set of color representations; anachromatic set of color representations; and an intermediate set ofcolor representations; associating a distinctive human behavior witheach said color of said plurality of color representations; andpermitting a user to perform the following steps: selecting a favoritefrom said primary set of color representations, said secondary set ofcolor representations, and said achromatic set of color representations;selecting two favorites from said intermediate set of colorrepresentations; selecting a least favorite from said primary set ofcolor representations, said secondary set of color representations, andsaid achromatic set of color representations; selecting two leastfavorites from said intermediate set of color representations; andidentifying said distinctive human behaviors associated with saidfavorite and least favorite color representations selected from saidplurality of color representations.
 13. The computer-readable medium ofclaim 12 wherein the pattern of human behavior is based on storedevaluation data.
 14. A method enabling a user to determine a predictedhuman behavior from viewing a web site responsive to identification ofcolor preferences, using a computer and a telecommunications linkbetween the computer and the web site, the method comprising the stepsof: providing a web page to the computer; in response to providing saidweb page, providing a plurality of color representations comprising: aprimary set of color representations; a secondary set of colorrepresentations; an achromatic set of color representations; and anintermediate set of color representations; associating a predicted humanbehavior with each said color of said plurality of colorrepresentations; selecting a favorite from said primary set of colorrepresentations, said secondary set of color representations, and saidachromatic set of color representations; selecting two favorites fromsaid intermediate set of color representations; selecting a leastfavorite from said primary set of color representations, said secondaryset of color representations, and said achromatic set of colorrepresentations; selecting two least favorites from said intermediateset of color representations; and identifying said predicted humanbehaviors associated with said favorite and least favorite colorrepresentations selected from said plurality of color representations.15. A hypermedia document for identifying predicted patterns of humanbehavior comprising: a plurality of hyperlinks providing access to aplurality of files stored on a web site, at least one of said filesincluding one or more of said hyperlinks to other of said files, saidfiles depicting a plurality of color representations comprising: aplurality of color representations comprising: a primary set of colorrepresentations; a secondary set of color representations; an achromaticset of color representations; and an intermediate set of colorrepresentations; at least one indicia associated with each of said colorrepresentations of said plurality of color representations, said indiciaidentifying at least one predicted human behavior, wherein favorite andleast favorite color representations are permitted to be selected toidentify the predicted pattern of human behavior, wherein saidhypermedia document is encoded on a computer-readable medium.
 16. Thesystem of claim 1, wherein said user interface means is selected fromthe group consisting of a stand-alone computer program and a networkbased computer program, wherein said stand-alone computer program andsaid network based program are encoded on a computer-readable medium.17. The system of claim 1, wherein said user input means is a computerinput device adapted to provide input to said data processing system.18. The system of claim 1, wherein said display means is selected fromthe group consisting of a computer monitor and an electronic displayscreen capable of displaying digital or analog information.
 19. A dataprocessing system for identifying patterns of distinctive human behaviorthrough color preference, said data processing system comprising: aninternet access means for processing data; a web page means forgathering color preference data and facilitating the delivery of data tosaid data processing system; a database means containing a plurality ofdistinctive human behavior patterns; a plurality of color buttonrepresentations comprising: a primary set of color buttonrepresentations, wherein said color representations are primary colors;a secondary set of color button representations, wherein said colorrepresentations are secondary colors; an achromatic set of color buttonrepresentations, wherein said color representations are achromaticcolors; and an intermediate set of color button representations, whereinsaid color representations are intermediate colors; wherein at least oneindicia is associated with each of said plurality of color buttonrepresentations, each said set of indicia identifying at least one ofsaid plurality of distinctive human behavior patterns, wherein afavorite and least favorite color set is selected from each set of colorbutton representations; said database means retrieving at least one ofsaid plurality of human behavior patterns corresponding to said set ofindicia; and said internet access means displaying at least one of saidplurality of human behavior patterns contained in said database means.20. The system of claim 19, wherein said system displays at least one:indicia associated with human motivators and power sources based on theselection from said primary color representations; indicia associatedwith how a user reasons in relationships based on the selection fromsaid secondary color representations; indicia associated with a user'sinner feelings and the underlying force behind the user's hopes andfears based on the selection from said achromatic color representations;indicia associated with determining who a user is and what the userwants based on the selection from said primary and secondary colorrepresentations; and indicia associated with how a user approaches theworld and how the user makes requests of others based on the selectionfrom said intermediate color representations.